My Process
Research is how we make sense of the world around us. It's a process of understanding people, finding patterns, and turning diverse data to a clear direction.
Understand
I start by hearing out the problem. Through the voices of people; via interviews, surveys, and immersing myself in the data. I want to know the why before taking another step.
Synthesize
I look for patterns and identifiers to help shape a clear problem statement. Insights turn to a path for me to follow.
Explore
Pushing past the first couple of ideas, I treat this phase as an experimental zone, where I'm testing frameworks or stress-testing assumptions. I treat this phase as a space to think broad before narrowing down.
validate
I put my ideas in front of people and use their feedback and criticism to sharpen the direction and inform what comes next.